Your e-marketing plan will hopefully be part of your overall sales and marketing activity. It’s worth talking about it separately however because it’s a growing area that can really help you stay ahead of your competition. Due to the online marketing tools that are available to businesses now you can quite easily branch out into new markets and target new business.
e-marketing plan:
- What marketing mix is best for you – website, online advertising, e-mail marketing, SMS marketing?
- How to identify your target audience?
- What are your specific objectives?
- Should you go into new markets?
- Should you extend your product range?
- Should you sell more to your existing customers?
- What budget should you allocate?
- Who will carry out the work for you?
- What’s the best way to measure your success?
- What domain name should you choose?
- Which brand name will you use?
- Is it wide to create a new brand for your e-marketing plan?
- How to write engaging content for your website?
- Why provide a frequently asked questions area on your website?
- How can you capture the details of people that visit your website?
- How to get the technology right – size of photos, use of videos, firewalls, compatibility across different ?
- How to use tracking tools such as Google analytics?
