E-mail marketing is becoming more and more popular due to the fact that it is a cost effective way of reaching your customers. Once you have some accurate information about your customers you can tailor your e-mail marketing to your customers’ needs. Maybe you have a product range that is so large it is hard to promote? Maybe some of your customers aren’t even aware of some of your products that happen to be the most profitable ones for you to sell? Good e-mail marketing will help you attract more business from your existing customers and, if used smartly, will help you attract business from new customers too. There are many tools available now to enable you to monitor the success of your e-mail marketing campaigns so that you can break down the results to see how many people read your e-mails, which articles were the most popular, how many customers clicked through to your website, how long they spent on your website, who deleted the e-mail without reading it, who forwarded it on to someone else, who unsubscribed from it. You can make follow up phone calls to your customers which can be tailored specifically around this information so you can maximise your return on investment.
E-mail marketing:
- What are the benefits of e-mail marketing?
- Should you do it in-house or use an external body?
- What are the benefits of using online templates?
- How to target the right people with the right products?
- How to avoid being blocked or blacklisted?
- How to segment your database?
- How to make sure the e-mails are relevant to your customers?
- Why you should give your customers the option to opt in and opt out of your e-mails?
- How to write engaging content?
- Why it’s important to write the content with your customers in mind?
- What’s in it for the customer?
- Can you offer your customers incentives via your e-mail marketing?
- How to build links to your website and why it is important?
- How frequently should you send your e-mails?
- How to avoid over-selling to your existing customers?
- How to monitor the campaign?
- How to use Google Analytics and other online tools to monitor the results?
- How to follow up on the results?
- What response rates should you expect?
