If you’re going to spend your hard-earned money on marketing, particularly during a recession, it’s worth taking a bit of time to analyse your business and your marketplace. This can help you decide who you want to target, how best to reach them and who will be needed to implement your plans. To put your plan in writing can have a positive impact on your business and management team by showing that you have a clear vision. Sometimes it’s useful to bring in an independent company like ourselves to help with your strategy and planning. With no pre-conceived ideas we can conduct some simple market research for you to see what your competitors are doing and how the marketplace perceives your business. We can also share our experience of what has worked for other similar businesses.
Market research:
- What questions do you need to ask your existing customers?
- What do they think of you versus your competitors?
- What would you like to know about your potential customers?
- Are you targeting businesses or individuals?
- What information and research has already been done in your industry?
- How can you access it for free?
- Is it worth doing the field research yourself?
- Should you use a market research company?
- What are the best tips for effective market research?
