If you’re looking to improve the way you currently handle your sales and marketing activity and you’re not too sure where to start you will benefit from a sales and marketing health check. We can quickly help you identify which areas of your business you can work on so that you can start to improve your sales and marketing activity. It’s a great opportunity for you to decide what your goals and aspirations are and how you’d like to meet them.

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You may think you've done the hard work by securing an appointment to see a customer / prospect. However, the hard work has just started. First impressions are incredibly important in helping you build your business so its essential that you think about how you come across to your customer. Research has shown that it can take up to 15 subsequent meetings to repair the damage of a poor first impression. Furthermore, Harvard studies have shown that 93% of first impressions are based on non-verbal factors. It’s clearly an important area but it’s still something that is overlooked or not given due attention. 

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There comes a time when you need to see what all the fuss is about. Maybe you've not needed to use e-mail marketing yet or you've not known where to start? It's easy to get a negative impression of e-mail marketing due to the fact that some companies do it badly. We've all received those e-mails that look unprofessional and contain spelling mistakes. They often use 'cheap' language and seem to aim at the lowest common denominator. Don't be put off by these poor e-mails. When handled appropriately and professionally, e-mail marketing can help your business in many ways.

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Have you tried to be proactive recently in order to generate some more business? Maybe you've decided to take the logical step of contacting your existing customers to increase sales. It's always the best and most obvious starting point on the journey of sales and marketing by selling more of your current products to your current clients. More and more companies are looking using online tools to help them do this such as e-mail marketing. It can be a great way of reminding customers that you exist as well as gently introducing new products and services to them. The big sticking point though can be the accuracy of your own data.

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