What does your website say about your business? Irrespective of the industry you operate in your website will either help or hinder you when it comes to attracting new customers. We often see nice looking websites that have not been optimised for the search engines such as Google with no consideration for SEO (search engine optimisation). This means that you will rarely get new enquiries via the internet search engines because your website content hasn’t been tailored accordingly. There are lots of businesses now who have realised that the internet is the most cost effective way of attracting and keeping new customers. It might not be appropriate for your business to actually sell online but it doesn’t mean that you can ignore the importance of investing a bit of time and effort into your website.
Getting your website further up the Google rankings doesn’t have to cost you thousands of pounds. You don’t need to pay SEO ‘experts’ vast sums of money per month to get results. Some of the most important actions to help SEO can be looked after in-house such as writing good quality content, keeping your website updated, building quality links into your website and sticking to your keywords throughout your site. Here’s some of the areas of SEO that we can help you with:
Search Engine Optimisation
- How does Search Engine Optimisation (SEO) work?
- What are the benefits of SEO to your business?
- How can you climb up the search engine rankings?
- How to use web analytics such as Google Analytics?
- What are search engines such as google looking for?
- How to write a keyword map for your website?
- Which keywords are your competitors using?
- How to build quality links to your website?
- What are link farms and will they help you?
- Can I manage SEO in-house or do I need to pay a specialist?
- How do you register your website with the search engines?
- How to write good quality content for your website to help SEO?
- What is the ideal keyword density of your website content?
- What is the importance of keyword placement?
- Why are internal inks important?
- How to choose a Content Management System (CMS) that creates SEO friendly content?
- How to analyse your website’s SEO performance and compare it to your competitors?
- How to avoid ‘black hat’ SEO techniques?
- How to use Google Webmaster tools?
- What to avoid when optimising a website for search engines?
- How long will it take for you to climb up the google rankings?
- Is it wise to copy content from other websites?
- How to monitor the results of your SEO campaign?
- What is Pay Per Click (PPC) advertising?
- Can Pay Per Click (PPC) advertising work for your business?
- Should your business be using social networks?
- How could Twitter help your business?
