Do you keep a close eye on what your competitors are doing and what is happening in your marketplace? Is it healthy to keep looking over your shoulder? More importantly, do you know what your customers, or your competitors’ customers think of your business? It’s understandable, particularly during tough times, if you don’t have too much time to set aside for this kind of activity. This is where we can help you by conducting some market research on your behalf.
Competitor analysis:
- Who are your main competitors?
- What are the strengths and weaknesses of your competitors?
- What are the opportunities and threats?
- What is the importance of understanding your competitors?
- What do you need to know about them?
- How can you use the information?
- How to measure their financial position?
- How to target your marketing activity to exploit the opportunities?
